JAFB

That’s the question our friend Katy asked when we were talking about reading Pollan’s The Omnivore’s Dilemma and the nature of our food production industry. Don’t get me wrong - it’s a fantastic question. And it’s hard to answer without regurgitating huge sections of the book, and even then it doesn’t necessarily answer the question about what do ti about it. Which is in no small part why he wrote his follow-up book.

Well, if you haven’t read the whole book here’s a talk Pollan gave that covers a lot of good ground about “so what.”